In one of my recent talks with a CFO of a national company, she said:

” Research and Market Research are unhelpful. A waste of money”

But fact of the matter is, the investment on research is quite essential. It enlightens business strategies and helps to reduce risks.  When you want to launch a new product or even cut costs on a project, you need to get it right on at first place and stay away from any costly errors.

A good effective market research,  will address ‘needs’, ‘wants’, ‘behaviours’ and ’emotions’. It will assess both current and future problems and facilitate you to take better and cost-effective decisions.

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